A Month of Social & Blog Content Ideas for Portrait Photographers

Oct 25 / Cat Ford-Coates
Every portrait photographer I have mentored through the years, every. single. one. have ALL said that they get hung up on "WHAT" to post about.
As a portrait photographer you already are positioning yourself as an expert, even if the imposter syndrome is creeping up, that position will unfold itself (promise! keep doing the work!) and it's your job to focus on what DOES light you up, WHO will find it engaging, and to speak TO them.
Share the love yiu have for what you do, hhow you do it, and where you're going, and most importantly - what is in it for THEM.
Let's get started!
Social media doesn't have to be a crap shoot. Block off some CEO time once a week to create your content and you can schedule it to go out throughout the week and then schedule 15-30 minutes a day on your platforms to share in stories and engage with your audience and their profiles which in turn, shows that you care about them, expands your reach, and grows your audience!

Week One:

Sunday: Pin these to the top of your profile
  • Introduction Video
  • WHY you love what you do (& how it impacts the lives of the people you do it for)
  • HOW it started

Monday:
  • 3 Mistakes to Avoid when preparing for your photo shoot

Tuesday:
  • Behind the Scenes (w/testimonial if you have one/them) of a client experience showcasing a pain point or problem you solved with your experience
  • Think: The consultation you provided alleviated their anxiety because...

Wednesday:
  • Photogenic doesn't exist and here is why
  • What you're doing here is addressing a myth the public has about portrait and photography in general and debunking it! Themes like this also addrress complaints and objections for your audience before they have the opportunity to bring it as a "reason" to not be photographed

Thursday:
  • (Reel) A Day in the Life of a Portrait Photographer

Friday:
  • Top 3 Tips on what to wear to a photo shoot!

Saturday:
  • Share a success story about you or a client
  • Examples might be: Ive streamlined my posing flow to get through 7 outfits in under an hour to ensure that you get the variety you're looking for and still have time for everything in your busy life! or my client NAME is KILLING it on IG with the library we created together! Her engagement is through the roof and she's already attracted X# of new clients in 30 days!

Week Two:

Sunday: 
  • Answer a common question about your products or service
    What is something you hear with every inquiry? Or something special about your products that no one else has?


Monday:
  • 3 Tips for: wardrobe styling, hair/skin/nail prep, getting the most out of your session

Tuesday:
  • Film a 10-14 second video of you completing a task
    Add a trending audio. & an inspirational or funny quote


Wednesday:
  • Before & After Transformation


Thursday
  • Top 3 Book Recommendations for your favorite clients!


Friday:
  • Film a tutorial 
  • Think about things your client struggles with: social media, what do I do with my hands? etc


Saturday:
  • Repurpose long form content and create 1-3 reels/posts from it
  • Blog posts, podcast interviews, even an email series

Week Three:

Sunday: 
  • "The best piece of advice I ever received was..."
  • In my experience, these types of posts/reels do best with mindset advice or laymen HOW TO style content


Monday:
  • 3 Things I wish I knew before I started my business


Tuesday:
  • Film a 10-14 second video of you completing a task
    Add a trending audio. & an inspirational or funny quote


Wednesday:
  • Stop doing this...
  • Things like: iphone snaps and selfies and show them a more interesting composition


Thursday
  • Why Families LOVE me! (or social media managers, or boudoir clients) & showcase a step in your process/deliverable that lights them up!


Friday:
  • Highlight 3 parts of your process that help you stand out
  • Things like: your design consultation, posing mastery, in person image selection, etc.


Saturday:
  • Things to look for when hiring a portrait photographer

Week Four:

Sunday: 
  • Last week's behind the scenes recap
  • This can be BTS from photo sessions, packaging orders, cleaning the studio, going to networking or coffee dates. Highlight the entire week!


Monday:
  • React to a video in portrait on social & give your spin on it (agree/disagree)
  • This can be a stitch on TikTok or you can download the reference video on snapinsta.app and then edit to add your take
  • ***Keep it classy here. No shaming


Tuesday:
  • 5 reasons why I love being a portrait photographer
  • Keep your focus on joy and what your client gets in working with you


Wednesday:
  • Quote Reel:
  • Make.a post on X (Twitter) or Threads
  • Take a screenshot of it
  • Add it to the top of a reel of you doing something or BTS in the studio
  • Add it to a trending audio


Thursday
  • Pros and Cons of hiring a professional photographer vs DIYing it or going with someone who is "budget friendly"


    Friday:
    • Client video testimonial


    Saturday:
    • Reel showcasing you enjoying something on your day off thanking your clients for supporting your business to live the life of your dreams!

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