Business & Creative Coaching for Portrait Photographers

Are you struggling to take your business to the next level? Do you feel stuck in a rut and unsure of what steps to take to grow your portrait business? 
What if you had access to a Mentor?
What if you had bi-monthly live coaching training calls?
What if you had access to tried and true SYSTEMS to ensure not only sustainability but PROFITABILITY?
What if you had fly-on-the-wall photo shoots you could watch on demand?
What if you had a community of support?
This isn't just "any" program: It is eleven+ years of business mastery that I have turned into courses for portrait photographers to get out of struggle and overwhelm and into the freedom they desire for their lives and businesses!

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A thriving community

578 students and counting

If money is a value metric the results speak for themselves. Last year after one of Cat's marketing classes, I decided to run a Black Friday campaign which in the past has not been super successful. But after learning from her how campaigns actuallly work, I had a VERY successful Black Friday sale! In one weekend I immediately brought in $10,000 of revenue into my business. And all of those bookings kept my calendar full the first half of 2023 and I can proudly say that the $10K has now turned into $35K+ in sales with more coming in.Working with Cat is a true gift that continues to shape my life and my business in the most positive, impactful ways. She is the only one for me!
judith hill levinson
Cat is the best mentor I've ever had.
Joellen Verna
There are 1000's of courses out there so how do you choose? For me what and how Cat Ford-Coates teaches is a no brainer. Having ADHD makes it difficult for me to break down information and organize it in my brain, and Cat is a master of explaining and breaking down actionable steps. She uses language in a way that just makes every concept so clear. I have a million AHA moments. I feel the investment in what Cat offers comes back tenfold. Like I said, her courses are the best investment!
brenda spielmann

8 Pillars of a Portrait Business

Our "In the Studio" membership provides you with the knowledge and tools you need to succeed in your business. Twice every month we cover topics such as marketing, sales, style, lighting, creativity, customer service, heart, and more. With "In The Studio" and Cat Ford-Coates, you'll gain the skills and the confidence you need to create the business you've been dreaming of.
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Courses included with "In The Studio"
Freedom & SHINE courses to be released in Jan 2024

Cat Ford-Coates

A professional Photographer for more than ten years, and have reached the highest level of accreditation with The Portrait Masters as a Fellow Master Photographer, an official Mentor for The Portrait System and my highest value is Freedom; Freedom in money AND in time.
I'm not just wishing and hoping you'll find value here. That isn't my goal. My goal IS your success. Your success is found in these trainings. Me getting to my next level demands that I help YOU get to yours. I've created this focus so that you can treat your business like a business; to make more money, execute, and delegate like the boss you know you're meant to BE.
Cat Ford-Coates