LESSON SERIES

Aligned Marketing Map

Where strategy meets frequency, and marketing becomes alignment.

The Frequency of Clarity

You have mastered your craft. Your art moves people. But when it comes to marketing, something still feels off. You’ve tried consistency.You’ve tried visibility.You’ve tried doing all the “right” things.Yet your message isn’t landing the way you know it could. Because alignment cannot be found in algorithms. It begins within you.The Aligned Marketing Map is your roadmap to turn what you feel into what you see; a clear, measurable, and sustainable marketing strategy built from the inside out.

Marketing isn’t about doing more. It’s about doing what resonates.

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Our Core Promise

In just one session, you will walk away with:

✔️ A messaging blueprint that reflects your true value
✔️ The core marketing metrics that actually move the needle
✔️ A simple, repeatable momentum plan that keeps your visibility consistent and your energy grounded

This isn’t a course about content.
It’s a recalibration...the moment you stop winging it and start leading with clarity.
COURSE CONTENTS

The Invitation

Speak: You’re not building a louder business.
You’re building a resonant one.

If your marketing feels like a guessing game, you’re not alone.
Most photographers are told to post more, shout louder, and stay consistent; but without clarity or strategy, visibility never converts.

This is where that changes.

Inside The Aligned Marketing Map, you’ll learn how to speak to the right people in the right way, so every piece of content becomes a conversation that leads to conversion.

The Framework

The Three Pillars of Alignment
1. Message - The Frequency You Transmit

Your message is your energetic signature.
It’s how your audience feels you before they hear you.
Inside this pillar, you’ll define the truth at the heart of your brand and learn to communicate it with simplicity and depth.

Your words carry the frequency of your becoming.

2. Metrics - The Map Beneath the Magic

Clarity without measurement is chaos.
You’ll learn how to track the few numbers that matter; inquiries, conversion rates, retainers, and revenue, so you can make data feel empowering, not overwhelming.

Measure the resonance, not the noise.

3. Momentum - The Rhythm of Sustainable Growth

Momentum isn’t about doing more. It’s about moving in sync with your energy and your audience.
This pillar helps you create rhythm and sustainability in your marketing, so growth feels natural, not forced.

Movement is medicine.
What You’ll Receive

Masterclass: The full teaching of The Aligned Marketing Map presented by Cat Ford-Coates

The Messaging Map Worksheet: A guided process to clarify your voice, your value, and your client connection

The KPI Tracker Template: Simplified, smart formulas to track inquiries, conversion rates, and revenue flow

The Frequency Workbook: Journal prompts and reflection exercises to align your mindset with your strategy
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FREQUENTLY ASKED QUESTIONS


Q: How long do I have access to the training?
You’ll have lifetime access to the recorded session and downloads.

Q: Do I need to be a marketing expert?
Not at all. The framework was built for creatives who are ready to grow without overwhelm.

Q: Is this part of the VIP ticket bundle for the REFLECT online Summit?
Yes. If you purchased a VIP ticket, this training is included automatically.

Q: Will I learn both practical and mindset tools?
Yes. This training combines strategy and energetics so your marketing feels both intelligent and intuitive.
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EDUCATOR, SPEAKER, PORTRAIT PHOTOGRAPHER

CAT FORD-COATES

Cat Ford-Coates is the founder and creative force behind a new era of leadership for photographers.
Once a “starving artist,” now the blueprint for CEO identity rooted in heart and standards, she guides creatives who are done playing small into the version of themselves that leads with vision, communicates with clarity, and earns with unshakable conviction.

Her frameworks merge high-caliber artistry with high-profit strategy, where brand becomes legacy and identity becomes leverage.

She doesn’t just mentor photographers.
She develops founders.