Mentoring Program
Learn how I create unforgettable portraits for my clients and grow my revenue year after year.
In The Studio: Mentoring Program
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Course overview
In the Studio with Cat Ford-Coates is a monthly mentoring program with Mentor Cat Ford-Coates where each and every month she shares photo shoots, business advice, and more! Learn how to light, style, and pose! Learn how to build profitability into your pricing, free up time in your calendar, market effectively, and more! It's time to elevate your work: for you and for your clients.
FROM CAT:
You aren't here by accident. In fact, I would even venture to say you're here on purpose. You're looking for an opportunity to evolve in your business and as an Artist.
I'm here to help. Join us today and engage with your purpose to be more.
I'm here to help. Join us today and engage with your purpose to be more.

The truth about owning a portrait business
When you start your business you dream of things like having control over your own schedule, and shooting amazing clients in a beautiful space!
What no one tells you is that it can be isolating and lonely, that you have to master marketing and sales strategies, that you have to measure things like return on investment and opportunity cost. You signed up for making art and to have the freedom that comes with owning your own business and now you're realizing that your business owns you. That isn't a business, love. That's a job.
In The Studio gives you:
What no one tells you is that it can be isolating and lonely, that you have to master marketing and sales strategies, that you have to measure things like return on investment and opportunity cost. You signed up for making art and to have the freedom that comes with owning your own business and now you're realizing that your business owns you. That isn't a business, love. That's a job.
In The Studio gives you:
- Marketing strategies to attract your favorite clients
- Systems to deliver unforgettable customer service
- Pricing designed for profitability
- Creative development & challenges
- Access to LIVE Q&A with Mentor Cat Ford-Coates
- Private Members Only Facebook group
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Earlybird Subscribers have access additional programming:
LIVE TWICE EVERY MONTH
Sustainability is just the beginning! Join Cat Ford-Coates to build profitability into your systems that gives you the freedom to build a business with joy instead of chasing, and wishing, and praying. You aren't researching photo education because you've reached your goals. You're here because you need the tools, the mindset, and the strategies to take your business to the next level.
Courses Included with "In The Studio":
Foundation to Freedom & SHINE to be released Jan 2024
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what do you get?
The growth you've been looking for
Fly-on-the-wall
PHOTO SHOOTS
Monthly Masterclasses:
- POSING
- BUSINESS
- SALES
- MARKETING
- LIGHTING
- STYLING
- CUSTOMER SERVICE
- AND MORE
Frequently asked questions
What if I can't make it to the live broadcasts?
All of our broadcasts are recorrded and willl be available to you in your member portal tyically within 48 hours or 2 business days of the broadcast.
How do I know if this is a good fit for me?
When you're tired of trying ALL the things and getting nowhere, or you're finding some success but have hit a plateau, or you are needing specificity in your systems and how you operate with your clients and behind the scenes this is a great place for you.
Have additional questions? Reach out. We'd be happy to discuss your circumstances to determine if "In The Studio" is a good fit for you.
Email [email protected]
Have additional questions? Reach out. We'd be happy to discuss your circumstances to determine if "In The Studio" is a good fit for you.
Email [email protected]
Is one-on-one mentoring included in "In The Studio"?
One-on-one mentoring is available in "The Portrait Council" program only.
Is this for me if I shoot outdoors and not in a studio?
Sure thing! Portrait is portrait regardless of location.
join us today
573 students and counting
I've gotta say: this program. Week one - so much digging in and sooooo much clarity. It's only week one! (SHINE course)
Lisa Advent
It was time to focus on the business and there was nobody better to learn from.
Suz McFadden
As I'm in my foundational stages, this was a way to avoid the stumbling so I can fast track my business too get where I need without spending years to get there.
Lisa Lacy
Mentees also have access additional programming:
LIVE BROADCASTS TWICE PER MONTH
Additional programming included:
- Marketing Fundamentals webinar
- Podcast Like You Mean It
- Members only Facebook group
- Monthly challenges
- and more!